Condom Companies, Where You At?
No matter what race you are, answer the following questions:
Question Number 1: When was the last time you saw a black man or woman in a condom commercial?
Question Number 2: When was the last time you read or heard about a startling statistic involving the number of black people with a STD or unwanted pregnancy?
Now, think really hard about the answer to both questions, and think logically. If you can’t vividly recall the answer to the first question, but you can definitely recall the answer to the second, then what I am about to say next will make sense.
More black people need to be placed in condom commercials. By doing so, maybe we will stop seeing so many black people being placed in “Get Tested for HIV and other STD” campaigns.
The reason I say this now is because this weekend, some condom company needs to encourage their advertising partners to head down to Tallahassee, Atlanta, or the Nation’s Capital. While down there, get up close and personal with one of the three major homecomings taking place this weekend, at Florida A&M University (Tallahassee), Morehouse and Spelman College (Atlanta), or Howard University (Washington, D.C.).
Take it from someone who is on their way down to D.C. tomorrow to celebrate homecoming as an alumni from Howard (also known as “the best school God ever created”), homecoming is a lot of things: A lot of women, a lot of liquor, a lot of partying, and a lot of sex.
The smart person calling the shots in creative at any advertising agency is going to see exactly why their next campaign should target a college-educated, black audience. If you ask me, few things make as much sense.
All Trojan, Durex or any other condom company needs to do is set up a huge tent on the Yard at Howard University or at the Tailgate down at Morehouse College’s homecoming and give away condoms for free. Throw buckets filled with rubbers out into the crowds of people, even better, partner up with a company like Red Bull and tape a condom on the bottom of every can they pass out (Red Bull and condoms are a match made in heaven), or just plant baskets of them in every restroom on campus and their neighboring businesses.
Trust me, condom companies, do this, and watch. Your profit margins are going to skyrocket like you wouldn’t believe.
Thank me, later.